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A Century on
Watson Street.

Interior of Diedrich Jewelers with display cases, chandeliers, and a decorative wall.
Five women smiling, standing together in front of a diamond logo at Diedrich Jewelers.
Elegant jewelry store interior with display cases, chandeliers, and decorative mirrors.
Owner Shelly holding jewelry display at Diedrich Jewelers, Ripon.

Started by Harry. Run by Shelly.

Harry Diedrich opened Diedrich Jewelers at 204 Watson Street in downtown Ripon in 1923, with customer service as the cornerstone of his business alongside a large selection of fine jewelry, watches, giftware, and clocks. Bob Mathia joined in 1957, became Harry's right hand, and was taught every aspect of the jewelry business. When Harry passed in 1977, Bob and Joan Mathia purchased the store on January 1, 1978, keeping the Diedrich name and moving to a larger building at 212 Watson Street in 1980. The name changed hands. The values never did.

Elegant jewelry store interior with chandeliers, display cases, and marble-patterned walls at Diedrich Jewelers in Ripon.

A New Chapter.
The Same Heart.

In August of 2018, Shelly and Derek purchased Diedrich Jewelers and reopened in a completely remodeled store at 212 Watson Street that November. They brought fresh energy to a century-old institution without losing a single thread of what made it special. April 2024 brought a new expansion to the adjacent building, a dedicated space offering a special buying experience for customers purchasing engagement rings, wedding bands, or creating a custom piece of jewelry. Ripon's jeweler since 1923. Ready for the next hundred years.

Owner Shelly holding jewelry display at Diedrich Jewelers, Ripon.

The Diedrich Difference

We believe in leading rather than following. We believe in honest craftsmanship, personalservice, and lasting relationships — keeping our customers at the heart of everything we do. Guided by tradition and trust, we are responsible to our customers, ourselves andour community striving to be better every day. That’s the Diedrich Difference.

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Meet Our Staff

Meet our team of jewelry experts and professionals.

Custom Is in Our DNA. From our very first piece to our most recent, custom design has always been at the heart of Diedrich Jewelers. It is not a service we offer, it is who we are. Diedrich Jewelers Ripon, WI

Custom Is in
Our DNA.

From our very first piece to our most recent, custom design has always been at the heart of Diedrich Jewelers. It is not a service we offer, it is who we are.

Start a Project

Words from Our Customers.

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Diedrich Jewelers - Back to homepage
212 Watson St.
Ripon, WI 54971
(920) 748-6198
Store Information
Monday:
Closed
Tue-Fri:Tuesday - Friday:
10:00am - 6:00pm
Saturday:
10:00am - 2:00pm
Sunday:
Closed
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